This mark is for a venture capitalist company. It is called provenance. (Not a real company) So we needed to come up with an abstract symbol that encompasses many other small businesses. The company was supposed to be in stationed in California. The name Provenance hints at, birthplace, creation, arising; coming to light, bringing forth, giving life, etc. As a company they wanted to be perceived as powerful, supportive, innovative, precise, stealth, intelligent, measured risk-takers and stable. I think I represented those adjectives.
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